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The stamp was issued in August 1974 (if I am not wrong the date is 9th August, our national day). There were 3 stamps (10 cents, 35 cents and 75 cents) and two of them bear this message 'Plan Your Family Small' at the top of the stamp). This was a commemorative issue for the World Population Year.
It was the national policy to control the population back then. Families were encouraged to keep their size small, and two children per family was preferred.
This of course is starkly different from the situation today, where the government is giving out major bonus to families in order to maintain or grow the population. The declining birth rate is used as a justification for the much discussed immigration policy.
What a remarkable change in a span of 26 years!
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