Saturday, August 15, 2009

MyStamp - To Fu Set & Competition @ STGCC 09!

I was at the Singapore Toys Games and Comics Convention 2009 when I spotted the SingPost booth. Wondering what could SingPost be doing at the toys / comics convention, I popped by for a look, and surprise surprise - there is a MyStamps To-Fu Competition!

For info: To-Fu Oyako are toys modeled after soy beancurd and thus have cubic heads shaped after the squarish beancurd. They are toys designed by the Japanese designers Devilrobots. Details of the competition can be found here. So the competition is over and we have the different winners' products being displayed at the STGCC 09.

Other than displaying the winners' designs, SingPost has also launched the MyStamps series for To-Fu, complete with the To-Fu toys and also a game board set. The MyStamps is going for $29.90 while the game board set s going for $39.90.

I think this is a good move by SingPost to target the younger generation and promote stamps collecting. It is always good to link stamp collecting with the other hobbies / interests, of the target audience e.g. toys and comics. This is not the first time SingPost tried to link stamps with other toys and comics, and examples of previous attempts include the Hello Kitty collection as well as the DC Superheros MyStamps (2008). Actually SingPost had even launched a MyStamps set for the popular Taiwanese girl band S.H.E. earlier this year.

Guess we will have more of such interesting stamps sets in future from SingPost. :)

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