I was walking past the post office at night and saw these cute displays at the glass windows. It seems SingPost has recently release the Hello Kitty and The Stars MyStamp Collection to celebrate Hello Kitty’s 35th anniversary. These stamps are released from 18 Mar 2009 and here is a picture of the cute looking stamps.
The set is selling at $68.00 with the 12 horoscopes in sheets and encased in a hard album. There is also the pop up effect for the centre page as shown below. The set up is clearly targetting at kids or Hello Kitty fans.
Collectors can also buy the Hello Kitty MyHoroscope MyStamp in a single sheet featuring one horoscope at $5 or a complete set of single sheets of 12 horoscopes at $60. SingPost has also thrown in a special Hello Kitty 4GB USB thumbdrive that I understand is a limited colelction item, and it will only be available from 30 Mar 2009.
I guess it is pretty clear this release is targetted at niche audience, and possibly non-stamps collectors? Personally I think the cuteness of these pictures does not really match with the stamp collecting theme and look somewhat too commercial. It reminded me of the Hello Kitty toys craze some years ago where people queued overnight to buy Hello Kitty soft toys from MacDonald. Oh well, different people collect stamps for different reasons.