We are all familiar with postcards, but this set of pop-up postcards by Health Promotion Board is especially interesting. It seems there is a whole set of 12 cards, but I've managed to obtain only 5 of them.
Each card contains a simple message about health and living. For example the green card in the upper left corner says 'the more we get together' (front), 'the merrier we'll be' (back), with a additonal para of 'Dear ______, you are invited to a) a game of tennies, b) a makan (eating) session, c) a party, d) _______. Make your way to __________.
Very meaningful message isn't it. Imagine receiving this postcard in your letterbox, which serves both as a postcard as well as an invitation. An example of the front and back of another card is shown below.
This is a series launched from April 2008 to March 2009. I noticed that whenever the cards are put on the ZoCards rack, it will be gone within 1-2 days. The card below is the last of the series. I guess it is a pretty popular series. The cards also contain a message to check out 'www.healthymind.sg', the promotional website for Health Promotion Board, and the entire set of cards could be viewed on that website.